New York, NY and Oakville, ON – (April 4, 2024) Six Star Pro Nutrition®, America’s #1 selling Sports Nutrition brand1, and WK Kellogg Co are proud to announce the launch of their latest collaboration – the Six Star® Ready-to-Drink (“RTD”) Protein Shake in Kellogg's® Froot Loops® cereal flavor. This on-the-go protein shake combines the high-quality protein of Six Star® with the nostalgic and beloved taste of Kellogg's® Froot Loops® cereal, offering a delicious and convenient option for athletes, fitness aficionados, and anyone looking to make their nutrition routine more enjoyable and rewarding.
Launching this month, the Six Star® Protein Shake in Kellogg's® Froot Loops® cereal flavor will be available exclusively at Sam’s Clubs® locations throughout the United States. The collaboration between Six Star® and WK Kellogg Co represents a commitment to delivering high-quality products that cater to the evolving needs of athletes and health-conscious consumers. As two of the most trusted names in the industry, this fresh product collaboration aims to provide a new way to consume Six Star® protein with the great taste associated with Kellogg's® Froot Loops® cereal.
Adding to the excitement, Six Star® has signed a trio of Pro Football Draft prospects to promote the new RTD, including 2024 National Champion Roman Wilson (Michigan), 2022 and 2023 National Champion Ladd McConkey (Georgia), and South Carolina wide receiver Xavier Legette, who will leverage their social media and press appearances to generate buzz for the collaboration. The iconic Toucan Sam® character will be the on-package face of the new Six Star® and Kellogg's® Protein Shake, bringing a touch of nostalgia and fun to the sports and fitness world.
The Six Star® and Kellogg's® RTD carries an impressive 30 grams of protein per serving, providing the essential building blocks for muscle growth and recovery. Athletes and gym enthusiasts can now fuel their bodies with a product that not only supports their athletic and fitness goals but does so in a portable, easy-to-travel experience, complete with the authentic Froot Loops® cereal taste. What sets this RTD apart is its commitment to health-conscious choices, offering a single gram of sugar per serving, ensuring that athletes and fitness enthusiasts can enjoy this protein shake without having to worry about detracting from their sports performance and fitness goals.
“Exercising should be fun and enjoyable just like your nutrition,” said Tim Toll, CEO of Iovate Health Sciences, the parent company of Six Star Pro Nutrition®. “Embracing a routine can be rewarding, and with our new RTD protein shake, integrating nutrition into your daily life has never been easier. The introduction of this innovative product ensures that maintaining a healthy lifestyle is not only convenient but also affordable, aligning with our commitment to providing top-notch nutrition accessible to all, just like the rest of the Six Star® product line."
“Tastes Like Victory” is not just a tagline with this RTD. It's a promise. The Six Star® Protein RTD in Kellogg’s® Froot Loops® cereal flavor is crafted to cater to the taste of individuals who seek not only the best in performance nutrition but also an enjoyable experience with every sip. This innovative product aligns with the belief that achieving athletic and fitness goals should be a gratifying journey. The Six Star® Protein RTD in Kellogg's® Froot Loops® cereal flavor is poised to become a game-changer in the protein supplement market.
With a unique combination of taste, quality, and affordability, this RTD is set to elevate the nutrition routines of individuals across the nation such as current Six Star® ambassadors Pro Football All-Pro T.J. Watt, U.S. soccer sensation Kristie Mewis, and College Football star quarterback Jalen Milroe. Follow Your Nose™ to Sam’s Clubs® to try this new RTD.
Six Star® products are available nationwide at Sam’s Club®, Walmart®, Walgreens®, Amazon® and other fine retailers. For more information, visit www.sixstarpro.com, or @SixStarProNutrition on Instagram® and @SixStarPro on TikTok® and X™.
This partnership was brokered by Beanstalk, WK Kellogg Co’s exclusive licensing agency for food and beverage.
1 - Six Star Pro Nutrition® is America’s #1 Selling Sports Nutrition Brand based on Circana MULO total unit sales data for powder and pill products 52 weeks ending 12/31/2023.
